// BEGIN editorial data
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var biz_super_bowl_ads_070129 = new Array();
biz_super_bowl_ads_070129.ID = "biz_super_bowl_ads_070129";
biz_super_bowl_ads_070129.ID_WB = 16876370;
biz_super_bowl_ads_070129.sPubDate = "2/1/2007 10:31:21 PM GMT";
biz_super_bowl_ads_070129.navsectionID = "3096433"
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biz_super_bowl_ads_070129.appWidth = 460;
biz_super_bowl_ads_070129.appHeader = "Advertising's big game";
biz_super_bowl_ads_070129.appDeck = "The cost of a 30-second spot for Super Bowl I in 1967 was $42,500 on CBS and $37,500 on NBC. (That’s right, it was the only time the game was broadcast on two networks). Twenty years and 20 games later, the cost had spiraled to $600,000. For this year's game, CBS is asking $2.6 million. Click on the arrows below to see the cost through the years.";
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biz_super_bowl_ads_070129.copyMargin = 9;
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biz_super_bowl_ads_070129[i++] = new Array("","In the beginning ...","Super Bowl XXI, 1987
Giants beat Broncos 39-20
Network: CBS
Rating: 45.8
Share: 66
Viewers: 87,190,000
Cost for a 30-second ad: $600,000
","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070126/brill_superbowlXXI.hmedium.jpg","","", "", "", "", "", "", "George Rose", "Getty Images file", "273", "384", "#000000", "", "", "", "");
biz_super_bowl_ads_070129[i++] = new Array("","Super Bowl XXV, 1991","Super Bowl XXV, 1990
Giants beat Bills 20-19
Network: ABC
Rating: 41.9
Share: 64
Viewers: 79,510,000
Cost for a 30-second spot: $800,000
Notable ad: “Bud Bowl III,” Budweiser
","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070126/070126_bud01_hmed_12p.hmedium.jpg","","", "", "", "", "", "", "", "Anheuser-Busch", "273", "363", "#000000", "", "", "", "");
biz_super_bowl_ads_070129[i++] = new Array("","Super Bowl XXIX, 1995","Super Bowl XXIX, 1994
49ers beat Chargers 49-26
Network: ABC
Rating: 41.3
Share: 62
Viewers: 83,420,000
Cost for a 30-second spot: $1.15 million
Notable ad: “Diner,” Pepsi","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070126/070126_superBowlADs_diner_hmed.hmedium.jpg","","", "", "", "", "", "", "Pepsico", "", "273", "396", "#000000", "", "", "", "");
biz_super_bowl_ads_070129[i++] = new Array("","Super Bowl XXXIII, 1999","Super Bowl XXXIII, 1998
Broncos beat Falcons 34-19
Network: Fox
Rating: 40.2
Share: 61
Viewers: 83,720,000
Cost for a 30-second spot: $1.6 million
Notable ad: “When I Grow Up,” Monster.com
","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070126/070126_grow_hmed_1p.hmedium.jpg","","", "", "", "", "", "", "", "", "273", "370", "#000000", "", "", "", "");
biz_super_bowl_ads_070129[i++] = new Array("","Super Bowl XXXVII, 2003","Super Bowl XXXVII, 2002
Buccaners beat Raiders 48-21
Network: ABC
Rating: 40.7
Share: 61
Viewers: 88,637,000
Cost for a 30-second spot: $2.2 million
Notable ad: \"Terry Tate, office linebacker\" Reebok","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070129/070129_terrytate_hmed_10a.hmedium.jpg","","", "", "", "", "", "", "", "Reebok", "273", "396", "#000000", "", "", "", "");
biz_super_bowl_ads_070129[i++] = new Array("","Super Bowl XL, 2006","Super Bowl XL, 2006
Steelers beat Seahawks 21-10
Network: ABC
Rating: 41.6
Share: 62
Viewers: 77,900,000
Cost for a 30-second spot: $2.5 million
Notable ad: “Magic Fridge,” Budweiser
","http://msnbcmedia.msn.com/j/msnbc/Components/Photos/070126/070126_bud02_hmed_12p.hmedium.jpg","","", "", "", "", "", "", "", "Anheuser-Busch", "211", "423", "#000000", "", "", "", "");
// END editorial data